AI regulation and marketplaces: what changed since 2022
A short evolved take on expanding tech oversight—focused on what marketplace operators must monitor now.
Original article: Forbes Technology Council — 13 Tech Areas, Functions And Laws Facing New Or Potential Government Oversight
This article expands on ideas I first published in Forbes Technology Council while leading a prior marketplace platform. The core thesis held; the execution layer moved faster than expected.
In a 2022 Forbes roundup I contributed to a list of tech areas facing new government oversight. The list aged quickly—AI governance swallowed the headline. For marketplace operators, the practical shift is third-party risk: you are liable for seller behavior, model-assisted decisions, and cross-border data flows.
- Document model use cases: matching, fraud, support—each has different audit expectations
- Publish seller and buyer policies that cover AI-generated listings and impersonation
- Treat EU AI Act and US state laws as product requirements, not legal side projects
