Privacy Policy

This Privacy Policy applies to Trident ("we," "us," or "our"), the operator of this website and provider of consulting services, podcast content, educational masterclasses, and digital or physical products. Our principal place of business is located at Address on file — contact us for our principal place of business..

If you have questions about the identity of the data controller in your jurisdiction, please contact us at the address listed in Section 12.

We collect information in the following ways:

Information you provide directly

• Name, email address, and phone number when you contact us or sign up for our email list
• Billing and payment information when purchasing a product or enrolling in a course
• Professional background and business details submitted during consulting intake forms
• Audio, video, or written content if you participate as a podcast guest or community contributor
• Login credentials if you create an account on our platform
• Survey responses, testimonials, or feedback you voluntarily submit

Information collected automatically

• IP address, browser type, and device information
• Pages visited, time on site, and navigation paths via analytics tools
• Podcast listening behavior through third-party podcast platforms
• Course progress and completion data within our learning management system
• Referral source and UTM parameters from marketing campaigns

We use the personal information we collect for the following purposes:

• To deliver consulting services, respond to inquiries, and manage client engagements
• To process orders, fulfill product deliveries, and send purchase confirmations
• To provide access to masterclasses, track your learning progress, and issue certificates
• To send newsletters, promotional content, and updates about new episodes or products — with your consent
• To improve website functionality, content quality, and user experience through analytics
• To comply with legal obligations, resolve disputes, and enforce our agreements
• To detect and prevent fraud or unauthorized access to our systems

We do not sell your personal information to third parties. We may share aggregated, non-identifiable data for business analysis purposes.

Our podcast is distributed through third-party platforms including but not limited to Spotify, Apple Podcasts, and YouTube. When you listen through these platforms, their own privacy policies govern how your data is collected and used by them.

If you appear as a guest on our podcast, we will collect your name, likeness, voice recording, and any information you share during the recording. By participating, you grant us a perpetual, royalty-free license to publish and distribute that content across our channels. Guest-specific data handling terms are outlined in our guest release agreement.

Listener engagement data (downloads, geographic listening regions, device types) may be provided to us in aggregated form by podcast hosting platforms. This data does not identify individual listeners.

When you enroll in a masterclass or online course, we collect your enrollment information, payment details, and learning activity data. This includes modules accessed, time spent, assessments completed, and course completion status.

Course content is for your personal, non-commercial use only. We may use anonymized learning data to improve course design and instructional materials.

• Account information is retained for the duration of your active enrollment plus 3 years thereafter
• Completion certificates are stored indefinitely and available on request
• If a course is hosted on a third-party LMS (e.g., Teachable, Kajabi, Thinkific), that platform's privacy policy also applies to data held within their system

When you purchase a digital or physical product from our store, we collect your name, shipping address (for physical goods), email, and payment information. Payment processing is handled by PCI-DSS compliant third-party processors such as Stripe or PayPal. We do not store full credit card numbers on our servers.

Order information is retained for a minimum of 7 years to satisfy tax and accounting obligations. For digital product licenses, we maintain records of purchase to validate your access rights.

If you request a refund, we retain enough transaction data to process the refund and maintain our financial records, regardless of any deletion requests for other data.

We use cookies and similar tracking technologies to operate this website and analyze usage. The types of cookies we use include:

• Essential cookies: Required for the website to function. Cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with the site (e.g., Google Analytics).
• Marketing cookies: Track conversions and ad performance from platforms like Meta or Google Ads.
• Functionality cookies: Remember your preferences and settings (e.g., language, login state).

You may manage cookie preferences through our cookie consent banner or your browser settings. Disabling certain cookies may affect site functionality. We honor Global Privacy Control (GPC) signals where required by law.

We integrate with third-party tools and platforms to deliver our services. These providers may have access to your personal information only as necessary to perform services on our behalf:

• Email marketing: ConvertKit, Mailchimp, or similar — for newsletters and automated sequences
• Payment processing: Stripe, PayPal — for secure transaction handling
• Analytics: Google Analytics, Hotjar — for website usage analysis
• Scheduling: Calendly or similar — for consulting session bookings
• CRM: HubSpot or similar — for managing client relationships
• Course platforms: Teachable, Kajabi, or similar — for course delivery and student management

We are not responsible for the privacy practices of third-party services. We encourage you to review their privacy policies directly.

We retain your personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law.

• Email subscribers: retained until you unsubscribe or request deletion
• Consulting client records: retained for 5 years following the conclusion of an engagement
• Purchase and financial records: retained for 7 years to meet legal and tax obligations
• Course enrollment records: retained for 3 years post-completion
• Podcast guest recordings: retained indefinitely unless a formal takedown request is submitted and approved

Depending on your location, you may have the following rights regarding your personal data. Residents of California (CCPA), the European Union (GDPR), and other jurisdictions with applicable privacy law may exercise these rights by contacting us:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your data, subject to legal retention obligations
• Portability: Receive your data in a structured, machine-readable format
• Opt-out: Unsubscribe from marketing communications at any time via the unsubscribe link in any email
• Restriction: Request that we limit how we process your data in certain circumstances
• Objection: Object to processing based on legitimate interest or for direct marketing purposes

We will respond to all verified requests within 30 days. We may need to verify your identity before processing a request.

Our website, services, courses, and products are intended for individuals 18 years of age or older. We do not knowingly collect personal information from children under 13 (or under 16 where applicable under GDPR). If you believe a child has provided us with personal data, please contact us immediately and we will delete that information from our records.

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a concern about how we handle your information, please contact us:

We reserve the right to update this Privacy Policy at any time. Material changes will be communicated via email to active subscribers or by prominent notice on our website. Continued use of our services after any update constitutes acceptance of the revised policy.